Why is the phone feared so much by salespeople as a prospecting tool and making connections? There are many blogs, articles, and discussions about how the phone really isn’t needed anymore. I’m seeing too many newer younger salespeople shy away from the phone. As a seasoned sales vet, the phone was critical to my success. I would get comments from our General Manager when he got the phone bill, “Why are you making so many damn phone calls? Granted that the internet and other technologies didn’t exist back in the day, the phone today is just as important as any other component in the full sales process. Make a call, if there is no answer then leave a message, and follow up with an e-mail. Use the phone to start the conversation but make sure you are using it to bring value to the exchange.
Try it, get used to it, and you’ll see great results. Don’t fear the phone.
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